UX Mobile App

Prompt

  1. Create a travel itinerary app for millennials.

  2. Make it accessible for both personal and group travel. 

>1:Survey

  • 91% Traveled in groups with people who did not live with them

  • 60% Used itineraries to plan their trip

  • 70% Used flexible itineraries that are subject to change

  • 72% Said that previous trips influenced current trips

>2:Interviews​

Pain Points

Jobs

Desires

​Pain Points
  • notifying everyone

  • being on the same page with those they travel

  • finding sound recommendations

  • knowing how to coordinate where you are in a new place, with what you have planned

  • doesn’t like keeping to strict schedule

Desires
  • have recommendations they can trust in the same place as their itinerary 

  • an easily editable itinerary on which multiple users can comment

  • social aspect

Jobs
  • have a fun trip

  • be an efficient traveler

  • travel cheap

  • travel with friends & family all over the globe

>3:User Persona

Details
  • Frustrations (Pain Points)

  • Goals (Desires)

  • Behaviors (Jobs)

>4:Structure

Story Map

>5:Wireframes

<

<

<

<

>4:app design

© 2017 by TuscanRadar Digital Media